Network Marketing (MLM): A Beginner's Guide
Network Marketing, also called Multi-Level Marketing (MLM) can be very profitable. Many companies operate in this way. According to Eric Worre: “Network Marketing Isn’t Perfect…It’s Just BETTER.” (Worre, Eric. Go Pro - 7 Steps to Becoming a Network Marketing Professional [p. 1]. Network Marketing Pro Inc.. Kindle Edition.)
The main requirement in Network Marketing is to be good at selling. And, most network marketing companies provide plenty of training materials and help for you to become “good at selling” whatever it is they sell. However, Steve Yastrow encourages everyone to “Ditch The Pitch”, whatever their “Pitch” is. In his book “Ditch The Pitch: The Art Of Improvised Persuasion”, Steve Yastrow goes on to say:
Pitches don’t work. Sales pitches, elevator pitches ... all kinds of pitches. They just don’t work. People don’t want to hear sales pitches, and they are usually not persuaded by sales pitches. If you use a sales pitch to try to convince someone of something, and you manage to convince this person, you have succeeded in spite of your pitch, not because of it. (Yastrow, Steve [2014-01-08T22:58:59.000]. Ditch the Pitch: The Art of Improvised Persuasion . SelectBooks, Inc.. Kindle Edition.)
When you join a network marketing company there are two ways of earning money. First, by selling the company's products to the customer, you would then receive a percentage of the products you sell. Second, you can also recruit other sales agents, while continuing to sell the products yourself. You would then receive a commission for every sale your agents make also.
Although this is a profitable way to earn money, don't be fooled by claims that it is easy to earn money with little effort. It can be possible to get into a position where you build a large network of sellers, who provide you with an income through their efforts, but you have to put in the work, and it doesn't happen overnight. If you are good at selling and are prepared to put in the work, then this could be a very good way of making money.
There are a wide range of products available to make money. Choose a company whose products you like and perhaps would buy yourself, as this will make it much easier to sell. Also make sure there are not too many agents for the company in the area you would like to work. This would make it difficult to sell a reasonable amount.
Try to find a proactive, experienced and helpful agent when deciding on which company to join. They will be the ones providing you with the most training and advice. Some agents provide regular training sessions and online forums to help and encourage each other. Request information from several people or companies before deciding.
You don't need any qualifications to join. You will be trained by the company you join to sell the product you choose.
Once you have chosen the company you wish to sell for, you will need to purchase their basic kit - this can be as little as a short training guide and some catalogues, to a package of products, stationery, catalogues and training materials. You should not be required to buy the products yourself to sell on. It is common however, to be expected to pay for some samples of the products.
It is then up to you to make contacts to sell the products. However, “Instead of relying on a pitch, improvise a fluid, made-in-the-moment conversation in which you are able to adapt what you say to the very specific things you learn in the conversation. (Yastrow, Steve [2014-01-08T22:58:59.000]. Ditch the Pitch: The Art of Improvised Persuasion . SelectBooks, Inc.. Kindle Edition.)
Steve Yastrow further encourages everyone to:
Replace Sales Pitches with Persuasive Conversations
Ditching the pitch is about jettisoning sales pitches and replacing them with persuasive conversations. Real conversations are unscripted, unfolding in the moment. What each person says, at any point in time, is informed by what was said before. Genuine conversations are improvised. When you prepare for an interaction in which you have to sell something, stop thinking about what you want to say and start thinking about the kind of conversation you want to have. (Yastrow, Steve [2014-01-08T22:58:59.000]. Ditch the Pitch: The Art of Improvised Persuasion . SelectBooks, Inc.. Kindle Edition.)
DISCLAIMER:
This information is not presented by a professional/legal entity and is for educational and informational purposes only. The content is not intended to be a substitute for professional or legal advice. Always seek the advice of a legal professional with any questions or help you need regarding any of the topics provided. Never disregard professional advice or delay in seeking it because of something you have read.
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